© Copyright 2018 by Steven D Spradlin

Responsible for developing and executing overall global content strategy for production, distribution and promotion of brand content to key global broadcast, digital, editorial and social media outlets. Maintain optimal mix of owned, earned and paid content placement across platforms, channels and regions through ongoing data analysis and optimization. Deliver clarity and direction for content success through strong leadership, collaboration and innovation effectively driving key B2B and B2C results within a matrixed global organization.