A proven go-to-market leader in digital-first, social-forward marketing
MY EXPERIENCE LEVEL IN DIGITAL/SOCIAL MARKETING
DATA & ANALYTICS
SOCIAL MEDIA ADVERTISING
Extensive success developing and executing B2B and B2C strategy for production, distribution, and promotion of brand and product marketing content through global broadcast, digital, editorial, and social-media outlets. Skilled at interpreting complex analytics to evolve new products, devise differentiated messaging, and expand markets.
DIGITAL MEDIA | EDITORIAL CONTENT | SOCIAL MEDIA | BROADCAST TV
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Senior Director / Global Head of Broadcast, Digital & Social Communications
Responsible for global strategy covering production, promotion, and distribution of paid and organic brand and product marketing content to international broadcast, digital, editorial, and social-media outlets leading 20 professionals.
Director of Broadcast & Digital Communications
Developed and managed digital-media strategy across B2B and B2C channels with responsibility for budgeting, staffing, and skillset development of broadcast TV and digital professionals, talent, and vendors.
Ranger Wireless Solutions
300% revenue and 380% income increases achieved by transforming the purchased, non-profit industry association into a remunerative business through service additions, staff realignment, partnerships expansion, and expense reduction.
ACTIN Web Video
Owner / Director of Integrated Digital Media Marketing
Guided creative strategy, interpreted analytics, conducted market research, and determined resource requirements for integrated digital marketing and video campaigns for commercial, institutional, and governmental clients.
Patented the technology that seamlessly connects mobile phone users in need of assistance with the home carrier regardless of the inbound caller’s location.